Content is those forms of information churned out for the purposes of entertaining, educating and informing an audience. This makes content creators those persons responsible for churning out content for the aforementioned purposes. Writers, actors, and voice over artists are taking the lead in the content creation arena. Content creators are a new term used to describe the new media generation of Youtubers, Tiktokers, bloggers, and heavy social media users.

What they do

Creators are responsible for developing ideas that can educate their audience. They also create and edit copies for publication. They ensure that those copies are free from errors. They go on to engage with their audience by keeping them informed and entertained.

How they impact

By their expertise and number of reach, recommend products and brands that they know will be of great benefit to their audiences. They also do their best to stir the narrative by telling stories or promoting brands that are tailored for specific times and seasons. This informs their audiences on the need to stay relevant and have fresh innovative ideas for each time or era.

Benefits

Creators are able to monetize their platforms through ads and brand engagements. By improving their credibility and those of their clients, they Collaborate with brands for events, projects and income generation.