Social media has come to stay. It is social for a reason and a great marketing tool for most brands and advertisers. You can tell a lot about a blogger by their willingness to invest in their craft. Using social media as a tool is definitely one way to invest in yourself as a blogger. To know why social media is so important for blogging, keep reading.

Online presence

You need an online presence for your blog in order to share your with followers and friends. Building a community around your blog will be made possible through social media. You can not do away with showing up on social media, and even on days when you do not have any blogpost to publish, social media still gives you the option of sharing quotes, images or other people’s works.

Marketing tool

Every successful blogger has leveraged on social media to market their brand. It helps you share your content which can in turn help you connect with other business owners who want to advertise or partner with you. You can also produce adverts to share with your followers to attract customers for the business which you are advertising for.

For Networking

Social media tools for bloggers helps you to network with other like-minded people who can become top fans of your blog. It also creates a lot of networking opportunities and events which can drive conversations leading to career and self improvement.

For Learning

Bloggers can use social media as avenues for personal growth and development. There is a lot of information to learn from on social media. Therefore, using social media to learn new things is a good way to stay ahead of the pack.

Improve SEO

Investing time on SEO pays back enormously. Analytics is important.