“I don’t have challenges because I see them as experiences and opportunities to learn from”, this seems to be the daily mantra of Vera Adu Amaning of Adu Amani Klodin. She is an outstanding woman entrepreneur doing great things with her talent, career and personality which I believe young people and aspiring entrepreneurs can learn from.
The brand Adu Amani Klodin was inspired while helping a friend who was into fashion accessories. Their first attempt was called VAAD Style, also a fashion brand. VAAD failed due to difficulty in reaching a ready market, and the unavailability of her partner and friend. They lost a lot of deals with customers in the course making closing down the last option.
Vera later sought for a job at a Printing Press. Fortunately, she had a background in printing so she had little problem securing a job. While doing this work, a colleague enquired from her where to get hand made shoes to buy from. Vera then used the opportunity to show her colleagues some pictures of her old creations from VAAD. Her very impressed friends encouraged her to pursue the fashion vision and build a business from it. After seeking permission from her former partner, she started Adu Amani Klodin which is gradually gaining grounds on both the local and international markets.
Adu Amani Klodin can be found online at www.aduamani.com where shoes, slippers, bags, belts and many more fashion accessories, mostly handmade, can be shopped.
Hobbies and Fun times
Vera is a lover of creativity. She prefers to spend quality time creating new innovations and better styles for her brand. Hanging out and attending events also gets her spiced up for new energy and motivation. Cooking and trying her hands on new things are other activities that lighten her up. However, the greatest moments of joy for her comes with just being alone at home, soaked in her own world and thoughts. Most of these fun moments have catapulted the young woman to unimaginable fame. Her Chalewote Street Art Festival moments for instance are remarkable times which have gained her some popularity in the social media circles. It has also won her the “Adomi Bridge” title, emanating from a hairstyle she wore to the event, and this has been trending online since last year.
Adu Amani, as she is mostly known on Facebook, can be described as a social media freak. Her daily posts online can be described as a mixture of education, information and entertainment. She also has accounts on Instagram, Twitter, Snapchat, where she shares her works and fun times with her followers. Her love for social media allows her to turn her fun moments into a wonderful learning experience and avenues of opportunities for herself and her followers. Vera employs exceptional digital marketing strategies that she uses to promote her brand and other Ghanaian brands. She takes the chance to inspire, educate, and accept challenges through her social media platforms. Not a wonder that she clocked a deal with Woodin Fashion through her social media exploration.
Earlier this year, she had the chance to work with Woodin on their Wednesday Style Session, which features Fashion designers who teach customers simple fashion tips that they can practise at home. Speaking to her on how she got such an opportunity to work with a big fashion brand as Woodin, this was what she had to say:
“I must admit that it was a favor from God. I had always wanted to work with Woodin because I love their fabrics and I use them to design the male loafers that I work on. Some of their designs look more like leather making it easier for us to work on them”, she confessed.
Excited about sharing the whole experience, she continued, “Five years ago, I visited their outlet in Osu to enquire on how I can work with them or at least sell in their shop, but I was disappointed when my efforts proved futile. Perhaps, I didn’t try hard enough but i kept posting my designs on their timeline. Last year, they updated a post on their Facebook page asking their fans to choose someone as their ambassador from a list of celebrities they had outlined. I commented with my name, choosing myself as an ambassador. This seemed like a silly approach but it turned out positive. The next day, I received an appointment letter from Woodin asking to work with me on their DIY(Do it Yourself) Wednesday project.”
To her, this was a dream come true, and a first step to becoming part of the Woodin family. “I was really excited about the opportunity of having Woodin on my portfolio/CV after 5 years so much that the package they offered really didn’t matter to me”, the fashion entrepreneur concluded.
Words of Advice
It is okay to fail, she told me, adding that, “I start some creations afresh all the time because I find out that I have made mistakes on them”. According to her, certain things we wish for will not come out as expected, however we must not see them as challenges but rather a chance to start all over again. This time, doing things the better way.
Vera advices young people by leaving them with these words, “Spend your time wisely. Learn a skill, a trade, or study a course. Stop visiting places like the Accra and West Hills Mall just to take pictures. All these things do not add value to your lives”. She cautions everyone to build on themselves and carefully nurture their personality in order to be relevant in society.
She hopes to use her brand and its resources to fund and sponsor many worthy causes in society in the years to come. She also plans on training and educating young women, especially in rural areas, with requisite skills and business ideas so that they can live meaningful lives in their societies.
In ten years, Vera sees herself to have gained a degree, married, and with children. By then, her fashion brand would have also gained much solid grounds in the fashion and business industries.
Interview and Story by: